Dr. Sanjay Mishra

Grant Category: Fulbright-Nehru Senior Researcher
Field of Specialization: Business and Marketing
Name: Dr. Sanjay Mishra    
Official Address: University of Kansas, School of Business
Lawrence, Kansas
Indian Host Institution: Indian Institute of Technology
Kharagpur, West Bengal
Duration of Grant & Start Date : Duration: 5 months
August 2011

Brief Bio:
Dr. Sanjay Mishra is an Associate Professor in marketing at the University of Kansas, School of Business. He has a Bachelor's degree in engineering from Indian Institute of Technology, Kharagpur, Master's in engineering from the Ohio State University, an M.B.A. and a Ph.D. in marketing from Washington State University, Pullman. His research interests centers around consumer preference and choice modeling, brand extension and alliances, entrepreneurship and fast growth, and new product development processes. He has worked on product development practices in India, South Korea and Finland. His work has been published in journals such as the "Journal of Marketing Research", "Psychometrika", "Journal of Current Issues and Research in Advertising, Marketing Letters", "Journal of Product Innovation and Management" and has presented at conferences in Asia, Europe, Latin America, Australia, and North America. He has received research and curriculum development grants from the Marketing Science Institute, Hewlett Packard Corp, and the Kauffman Center for Entrepreneurial Leadership. Dr. Mishra was an organizer of the "Entrepreneurial Effect", a week long seminar for economic development personnel in the US. For several years, he served on the Haskell Indian Nations University's National Advisory Board in Business. He was a member of the 1996 Fulbright Group visit program to Mexico. He was voted as the "MBA Outstanding Professor" and has developed and taught several courses in new product management and entrepreneurship. He was consulting editor for a report to the President for the White House Commission for Asian Americans and Pacific Islanders. He serves on the Board of Trustees of the Hindu Temple and Cultural Center of Kansas City.

As a Fulbright-Nehru scholar Dr. Mishra's intends to study the factors that impact entrepreneurship and technology commercialization in India, primarily in a University setting. The broad area of his research will be on innovation management in India.