Dr. Minet Schindehutte
Specialization: Entrepreneurship
Home institution in US: Syracuse University, New York
Host Institution in India: BITS Pilani – K.K. Birla Goa Campus, Goa       
Start date/Month in India: August 2012
Duration of grant: 9 months

Brief Bio:
Dr. Minet Schindehutte is an author, scientist, entrepreneur, educator and scholar. She founded two start-ups, Proxi Business Resource Centers and PenteVision, Ltd., and has work experience both in academia and the private sector. Following completion of a Ph.D. in chemistry at the University of Pretoria, South Africa, Schindehutte joined Shell Oil where she was responsible for brand management, new business generation and production optimization. She was a member of the teams from Miami University, Ohio and Syracuse University, New York that won the USASBE (United States Association for Small Business and Entrepreneurship) Model Undergraduate Entrepreneurship Program Award in 2001 and 2005, respectively. She has taught a variety of entrepreneurship-related courses, and is co-developer of the Experiential Classroom where leading entrepreneurship educators prepare the next generation of entrepreneurship professors. In addition to delivering presentations at national and international professional meetings, she has been invited to address business owners and academic audiences in Russia, Tunisia, Morocco, Finland, Turkey and South Africa. Schindehutte is the co-author of two books and several publications in leading journals, all of which center on entrepreneurship, particularly its various interfaces with innovation, marketing and strategy. She is currently associate professor of entrepreneurship at Syracuse University’s Martin J. Whitman School of Management.

Dr. Schindehutte’s Fulbright project, “The Impact of Innovation in Emerging Economies on Entrepreneurship: Rethinking Existing Principles, Perspectives, Practices and Policies,” is a multi-level study that examines the extent to which innovation in India is distinct and how it inverts current thinking about entrepreneurship and sustainability. She will uncover new models of innovation through case studies using both qualitative and quantitative data. The project will emphasize four interrelated issues: changing relationships between marketing and entrepreneurship when the customer is both innovator and marketer; drivers, trade-offs, synergies and impacts of value architectures; appropriate methods and metrics; and the relative importance of technology-intensity, labor-intensity and knowledge-intensity. Potential contributions include new insights about business models, entrepreneurial outcomes and frugal innovation.